B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- sales increase rate for marketers using personalized messages (2025)
Marketers have observed an approximate 20% increase in sales when using personalized messages in marketing campaigns.
- Unattributed claim cited in a marketing blog post
- Value is described as approximate ('approximately 20%')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ventavid.com
Primary
Tier C
https://www.ventavid.com/blog/the-ultimate-guide-to-harnessing-the-power-of-personalized-video ↗
Source Article
Personalized Video Marketing: What It Is and How to Start
Video has become an increasingly essential tool for businesses looking to captivate their audience and make a lasting impact. But how can you take your video marketing to the next level and truly stand out from the crowd? The answer lies in the power of personalized video.
The Ultimate Guide to Pers…
Original Research
ventavid.com
· Original study ↗
Methodology
Unattributed claim cited by blog; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers using personalized messages: 20% sales increase rate. Source: ventavid.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-messages-sales-increase-20
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<blockquote cite="https://lighthousedata.io/data/personalized-messages-sales-increase-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- sales increase rate for marketers using personalized messages<br><small>Source: ventavid.com (2025) · <a href="https://lighthousedata.io/data/personalized-messages-sales-increase-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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