B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- personalized marketing engagement rate for consumers (2020)
72% of consumers reported only engaging with personalized marketing messages.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SmarterHQ
Primary
Tier C
https://www.zizadigital.com/8-marketing-trends-to-look-out-for-in-2020/ ↗
Source Article
8 Marketing Trends to Look Out for in 2020 - Ziza Digital
8 Marketing Trends to Look Out for in 2020
Over the past 10 years, marketing has changed dramatically. The ways that companies acquire leads today is very different from how they did so a decade ago. For instance, while having a website was certainly nice, most businesses still prioritized more trad…
Original Research
SmarterHQ
· Original study ↗
Methodology
Attributed to SmarterHQ consumer survey
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 (current) | 72% | |
| 2026 | 72% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 72% personalized marketing engagement rate. Source: SmarterHQ (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-marketing-engagement-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalized-marketing-engagement-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- personalized marketing engagement rate for consumers<br><small>Source: SmarterHQ (2020) · <a href="https://lighthousedata.io/data/personalized-marketing-engagement-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.