B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
82%
82% -- share of consumers saying personalized experiences influence brand purchase for Consumers (2025)
82% of consumers say personalised experiences influence the brand they purchase from.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Medallia Market Research
Primary
Tier B
https://stevejking.com/analytics/understanding-customer-journey-analytics/ ↗
Source Article
A Guide to Customer Journey Analytics - Steve J King
Abstract: This article explores Customer Journey Analytics (CJA), a data-driven approach to understanding customer behaviours and needs. It highlights the transformative potential of CJA in fostering enduring customer relationships and optimising business strategies. The article underscores the impo…
Original Research
Medallia Market Research
· Original study ↗
Methodology
Study by Medallia Market Research, as cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 82% share of consumers saying personalized experiences influence brand purchase. Source: Medallia Market Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-experiences-brand-choice
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<blockquote cite="https://lighthousedata.io/data/personalized-experiences-brand-choice" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- share of consumers saying personalized experiences influence brand purchase for Consumers<br><small>Source: Medallia Market Research (2025) · <a href="https://lighthousedata.io/data/personalized-experiences-brand-choice" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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