B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
36%
36% -- email open rate increase from personalization for Personalized emails (vs. non-personalized emails) (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Forbes (round-up cited by Lyne.ai; underlying study unnamed)
Primary
Tier C
https://www.lyne.ai/post/how-to-set-up-a-fully-automated-ai-lead-generation-bot ↗
Source Article
How to Set Up A Fully Automated AI Lead Generation Bot - Lyne.ai - A.I. Powered Sales Personalization at Scale
Lead generation can be an exhausting and thankless task. You’re constantly monitoring hundreds of conversations, maintaining multiple drip campaigns, and trying to keep on top of where potential leads are in the journey towards becoming customers. It’s like spinning plates – sooner or later somethin…
Original Research
Forbes (round-up cited by Lyne.ai; underlying study unnamed)
· Original study ↗
Methodology
Relative increase in open likelihood for personalized emails; article cites a statistical round-up in Forbes; original study not named in source; article itself undated, vintage approximated from crawl period
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Personalized emails (vs. non-personalized emails): 36% email open rate increase from personalization. Source: Forbes (round-up cited by Lyne.ai; underlying study unnamed) (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-emails-more-likely-opened
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<blockquote cite="https://lighthousedata.io/data/personalized-emails-more-likely-opened" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- email open rate increase from personalization for Personalized emails (vs. non-personalized emails)<br><small>Source: Forbes (round-up cited by Lyne.ai; underlying study unnamed) (2023) · <a href="https://lighthousedata.io/data/personalized-emails-more-likely-opened" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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