B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
28%
28% -- email ctr uplift for eCommerce emails with personalized product recommendations (REES46 customers) (2024)
Sending emails with personalized product recommendations can increase email click-through rate (CTR) by up to 28%.
- Upper bound ('up to 28%')
- Vendor marketing claim without published methodology
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
REES46
Primary
Tier B
https://rees46.com/en/construction ↗
Source Article
Marketing Platform for Construction Materials & Equipment eCommerce
Центр автоматизации и персонализации маркетинга
Принцип работы
Технология REES46 «на лету» определяет важные особенности ваших посетителей — даже когда те просто смотрят товары.
PERSONALIZE EVERY STAGE OF THE CUSTOMER LIFECYCLE
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Targeted Advertising
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Original Research
REES46
· Original study ↗
Methodology
Vendor self-reported maximum uplift claim; stated as 'up to', so 28% represents the upper bound; no methodology stated; page undated, vintage approximated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce emails with personalized product recommendations (REES46 customers): 28% email ctr uplift. Source: REES46 (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-email-recommendations-ctr-increase-28
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalized-email-recommendations-ctr-increase-28" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- email ctr uplift for eCommerce emails with personalized product recommendations (REES46 customers)<br><small>Source: REES46 (2024) · <a href="https://lighthousedata.io/data/personalized-email-recommendations-ctr-increase-28" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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