B
Evidence Grade B
Graded
under review
Safe to Cite
Current
85%
85% -- order conversion lift for personalized email version vs control (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
250,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Email Optimization Shop (Jeanne Jennings)
Primary
Tier B
https://emailopshop.com/4119-2/ ↗
Source Article
Personalization and Email Performance (A Case Study) - Email Optimization Shop by Jeanne Jennings
You’ve probably read about personalization and how it boosts the bottom-line performance of your email marketing. Or maybe you’ve read about how it can be creepy. Or maybe both.
Here’s a case study, the first of a few I’ll publish, about a journey into personalized email that one of my clients took.…
Original Research
Email Optimization Shop (Jeanne Jennings)
· Original study ↗
Methodology
Conversion rate calculated from non-bounce send quantity
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
personalized email version vs control: 85% order conversion lift. Source: Email Optimization Shop (Jeanne Jennings) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-email-order-lift
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<blockquote cite="https://lighthousedata.io/data/personalized-email-order-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- order conversion lift for personalized email version vs control<br><small>Source: Email Optimization Shop (Jeanne Jennings) (2026) · <a href="https://lighthousedata.io/data/personalized-email-order-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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