B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
26%
26% -- open rate increase personalized emails for Personalized emails vs non-personalized emails (2026)
Personalized emails see 26% higher open rates compared to non-personalized emails.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
sparrowcrm.com
Primary
Tier C
https://www.sparrowcrm.com/blogs/what-is-sales-sequence ↗
Source Article
What Are Sales Sequences? Build One That Books Meetings
OUTREACH
What Are Sales Sequences? A Step-by-Step Guide With Real Examples
By Ganesh Ravi Shankar
Last updated on May 26, 2026
Explore this blog to understand what sales sequences are, how to build one step by step, and the 7-stage sales process they are designed to move prospects through, from firs…
Original Research
sparrowcrm.com
· Original study ↗
Methodology
Relative lift vs non-personalized emails; baseline open rate not provided.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Personalized emails vs non-personalized emails: 26% open rate increase personalized emails. Source: sparrowcrm.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-email-open-rate-lift-26
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalized-email-open-rate-lift-26" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- open rate increase personalized emails for Personalized emails vs non-personalized emails<br><small>Source: sparrowcrm.com (2026) · <a href="https://lighthousedata.io/data/personalized-email-open-rate-lift-26" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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