B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
29%
29% -- unique open rate lift for personalized promotional emails (2017)
Personalized promotional emails have a 29% higher unique open rate compared to non-personalized promotional emails.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Experian
Primary
Tier C
https://berthastover.wordpress.com/2017/04/26/10-avoidable-email-marketing-follies/ ↗
Source Article
10 Avoidable Email Marketing Follies
Original Research
Experian
· Original study ↗
Methodology
Experian study cited by GetResponse blog
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2017 (current) | 29% | |
| 2024 | 29% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
personalized promotional emails: 29% unique open rate lift. Source: Experian (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-email-open-rate-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalized-email-open-rate-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- unique open rate lift for personalized promotional emails<br><small>Source: Experian (2017) · <a href="https://lighthousedata.io/data/personalized-email-open-rate-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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