B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14%
14% -- click through rate improvement from personalization for Email marketing campaigns (2023)
Personalized email messages improve click-through rates by an average of 14%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
simplemachinesmarketing.com
Primary
Tier C
https://www.simplemachinesmarketing.com/blog/tips-and-tools-for-launching-your-first-email-newslette… ↗
Source Article
Tips and Tools for Launching Your First Email Newsletter
Whether you’re a freelancer looking to register with new clients or a B2B business promoting your services, an email newsletter is a powerful tactic that can help your business in the long run.
If you’re ready to start a newsletter, here are a few pointers to get yours running.
Get Permission
Buildi…
Original Research
simplemachinesmarketing.com
· Original study ↗
Methodology
Aggregate benchmark cited in marketing blog article; original researcher not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing campaigns: 14% click through rate improvement from personalization. Source: simplemachinesmarketing.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-email-ctr-lift-14
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<blockquote cite="https://lighthousedata.io/data/personalized-email-ctr-lift-14" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- click through rate improvement from personalization for Email marketing campaigns<br><small>Source: simplemachinesmarketing.com (2023) · <a href="https://lighthousedata.io/data/personalized-email-ctr-lift-14" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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