B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- consumers more likely to buy from personalized emails for consumers (2025)
80% of consumers are more likely to do business with a company that uses personalised emails compared to generic email campaigns.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
writewiser.co.uk
Primary
Tier C
https://www.writewiser.co.uk/post/low-email-open-rate-7-reasons-how-to-fix ↗
Source Article
Low email open rate? 7 reasons why (and how to fix them)
Low email open rate? 7 reasons why (and how to fix them)
Low email open rates are not random; certain factors contribute to your audience not opening your emails.
After sending out an email to your 5,000 subscribers, you checked your analytics, and it shows that you have 1,239 opens, so you do the m…
Original Research
writewiser.co.uk
· Original study ↗
Methodology
Cited in Writewiser article; original survey not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 80% consumers more likely to buy from personalized emails. Source: writewiser.co.uk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-email-consumer-preference
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<blockquote cite="https://lighthousedata.io/data/personalized-email-consumer-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- consumers more likely to buy from personalized emails for consumers<br><small>Source: writewiser.co.uk (2025) · <a href="https://lighthousedata.io/data/personalized-email-consumer-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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