B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- consumers more likely to buy from personalized content for customers (2018)
About 61% of customers reported being more likely to buy from companies delivering customer content, according to McKinsey research.
- Value is approximated in source text ('About 61%')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2018
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier B
https://www.magnolia-cms.com/about/press/story/personalization-explicit-implicit.html ↗
Source Article
Personalization: explicit and implicit, some do’s and don’ts
Sep 3, 2018 | 13:56 PM
Would you still show the exact same website to every visitor? The digital age has led the push to personalized content.
At its simplest, personalization is about creating and delivering digital experiences that are c…
Original Research
McKinsey
· Original study ↗
Methodology
Research by McKinsey, cited by Magnolia
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
customers: 61% consumers more likely to buy from personalized content. Source: McKinsey (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-content-purchase-likelihood-2018
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<blockquote cite="https://lighthousedata.io/data/personalized-content-purchase-likelihood-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- consumers more likely to buy from personalized content for customers<br><small>Source: McKinsey (2018) · <a href="https://lighthousedata.io/data/personalized-content-purchase-likelihood-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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