B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- coupon discount rate reduction for grocery retailers using personalization software (2021)
Grocery retailers deploying Symphony Retail AI's personalization software saw discount rates on coupons decrease by 25%.
- Vendor-reported results where specific client identities were protected by partnership agreements
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
personalization software vendor (Sterneckert)
Primary
Tier B
https://birdzi.com/loyalty-and-personalization-why-they-arent-the-same-thing/ ↗
Source Article
Getting to Know You: Personalization Comes of Age
Original Research
personalization software vendor (Sterneckert)
· Original study ↗
Methodology
Vendor-reported results; partnership agreements prevented client disclosure
Methodology documented
Segmentation
IndustryRetail
Channelmulti-channel
Cite this stat
Plain Text
grocery retailers using personalization software: 25% coupon discount rate reduction. Source: personalization software vendor (Sterneckert) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-software-coupon-discount-reduction
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalization-software-coupon-discount-reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- coupon discount rate reduction for grocery retailers using personalization software<br><small>Source: personalization software vendor (Sterneckert) (2021) · <a href="https://lighthousedata.io/data/personalization-software-coupon-discount-reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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