B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- customers more likely to shop with personalizing brands for Customers (2025)
91% of customers are more likely to shop with brands that recognize and remember them and provide relevant recommendations.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Accenture
Primary
Tier B
https://www.odioiq.com/2025/04/13/revolutionizing-customer-service-how-agentic-ai-is-redefining-cust… ↗
Source Article
How Agentic AI is Redefining Customer Experience in a Customer-Centric Era ·
In an age where customer expectations are sky-high, speed is a currency, and personalization is a competitive advantage, businesses are under immense pressure to deliver seamless, intelligent, and proactive customer service. Traditional chatbots and reactive support systems are no longer enough. Ent…
Original Research
Accenture
· Original study ↗
Methodology
Cited from Accenture Personalization Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Customers: 91% customers more likely to shop with personalizing brands. Source: Accenture (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-shopping-preference-91
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<blockquote cite="https://lighthousedata.io/data/personalization-shopping-preference-91" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- customers more likely to shop with personalizing brands for Customers<br><small>Source: Accenture (2025) · <a href="https://lighthousedata.io/data/personalization-shopping-preference-91" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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