B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- share citing lack of skills as personalization scaling obstacle for eCommerce companies (UK and US) (2020)
37% of surveyed eCommerce companies in the UK and US cited lack of skills as an obstacle to scaling their personalization strategy.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2020
Entity
Sample Size
400
Geography
US, UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Yieldify
Primary
Tier B
https://webtechspark.com/digital-marketing/ ↗
Source Article
Digital Marketing- Everything you Need to Know
What’s shocking is 4 out of 10 businesses don’t have even a basic digital marketing strategy according to a study by smart insights. CNN reported that billions of digital marketing dollars are being wasted as adverts fail to reach their potential audiences.
Just to put things in perspective, There a…
Original Research
Yieldify
· Original study ↗
Methodology
Yieldify survey; also limited functionality 36%, lack of time 35%
Methodology documented
Segmentation
IndustryeCommerce
RegionUS, UK
RoleAll marketers
Cite this stat
Plain Text
eCommerce companies (UK and US): 37% share citing lack of skills as personalization scaling obstacle. Source: Yieldify (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-scaling-obstacle-skills
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalization-scaling-obstacle-skills" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- share citing lack of skills as personalization scaling obstacle for eCommerce companies (UK and US)<br><small>Source: Yieldify (2020) · <a href="https://lighthousedata.io/data/personalization-scaling-obstacle-skills" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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