B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- personalization revenue lift for companies with effective personalization (2025)
Companies that get personalization right generate 40% more revenue than average industry players according to McKinsey & Company.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://blog.automatedsalesmachine.com/email-blast-software/ ↗
Source Article
Email Blast Software: The Complete Guide to Choosing the Right Platform - The Conversion Feed
Email blast software is a dedicated platform for sending mass marketing emails to subscriber lists — combining template builders, list segmentation, deliverability infrastructure, and real-time analytics into a single system. The right tool keeps your messages out of spam, your bounce rate below 2%,…
Original Research
McKinsey & Company
· Original study ↗
Methodology
Cited from McKinsey & Company; secondary citation in vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies with effective personalization: 40% personalization revenue lift. Source: McKinsey & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-revenue-lift-40-percent
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<blockquote cite="https://lighthousedata.io/data/personalization-revenue-lift-40-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- personalization revenue lift for companies with effective personalization<br><small>Source: McKinsey & Company (2025) · <a href="https://lighthousedata.io/data/personalization-revenue-lift-40-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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