B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- repurchase rate with personalization for Consumers (2025)
78% of consumers repurchase from brands that personalize their experience, according to McKinsey.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://loyally.ai/blog/posts/top-free-reward-programs-2025 ↗
Source Article
Top Free Reward Programs You Should Join in 2025 — Loyally.ai
Think about saving money on things you buy every day. Free reward programs help you do just that. Did you know 71% of Boomers and 55% of Millennials love these programs for saving money? These programs now have cool features like fun challenges and special deals just for you. They make shopping more…
Original Research
McKinsey & Company
· Original study ↗
Methodology
Attributed to McKinsey in Loyally.ai blog; original report not linked.
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Consumers: 78% repurchase rate with personalization. Source: McKinsey & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-repurchase-rate-mckinsey-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalization-repurchase-rate-mckinsey-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- repurchase rate with personalization for Consumers<br><small>Source: McKinsey & Company (2025) · <a href="https://lighthousedata.io/data/personalization-repurchase-rate-mckinsey-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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