B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- repurchase likelihood increase for consumers (2025)
Customers are 78 percent more likely to repurchase from companies that personalize their customer experience.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
https://outsource-philippines.com/personalized-customer-service/ ↗
Source Article
Personalized Customer Service Strategies to Boost Loyalty
Businesses across industries face growing pressure from rising customer expectations, labor costs, and operational inefficiencies. Retaining loyalty has become more expensive, while failing to personalize interactions risks lost revenue and damaging trust. Executives now search for scalable solution…
Original Research
Deloitte
· Original study ↗
Methodology
Global Deloitte consumer study, as cited by the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 78% repurchase likelihood increase. Source: Deloitte (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-repurchase-likelihood-deloitte
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<blockquote cite="https://lighthousedata.io/data/personalization-repurchase-likelihood-deloitte" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- repurchase likelihood increase for consumers<br><small>Source: Deloitte (2025) · <a href="https://lighthousedata.io/data/personalization-repurchase-likelihood-deloitte" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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