B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

49%

49% -- consumers likely to repeat purchase with personalization for retail consumers (2023)

2023  · Shopify

49% of consumers said they would likely become repeat buyers if offered a personalized experience by a retail brand.

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Attribution: Shopify View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2023
Entity
retail consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Shopify Primary Tier C
https://www.auraads.co/post/ecommerce-trends-in-2023 ↗
Confidence: 48/100 Vintage: 2023 Channel: Wayback
Source Article
Ecommerce Trends In 2023
Ecommerce Trends In 2023 Online shopping has evolved and improved in leaps and bounds over the past few years. It’s easier than it ever has been for consumers to shop online, whether that’s from your mobile device, laptop, desktop, or tablet. While shopping in-store won’t be disappearing any time so…
Original Research
Shopify · Original study ↗

Attributed to Shopify in agency blog

Methodology documented
Industrymarketing
Plain Text
retail consumers: 49% consumers likely to repeat purchase with personalization. Source: Shopify (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-repeat-buyers-shopify-2023
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<blockquote cite="https://lighthousedata.io/data/personalization-repeat-buyers-shopify-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- consumers likely to repeat purchase with personalization for retail consumers<br><small>Source: Shopify (2023) · <a href="https://lighthousedata.io/data/personalization-repeat-buyers-shopify-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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