B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
80%
80% -- customers more likely to purchase with personalized experiences for customers (2025)
80% of customers are more likely to purchase from a company that offers personalized experiences.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Epsilon
Primary
Tier C
https://thunderlabs.com.au/ciam-customer-satisfaction-security/ ↗
Source Article
CIAM: Your Key to Enhanced Customer Satisfaction and Security - ThunderLabs
Do you ever feel frustrated with online experiences that take too long, require endless logins, or don’t seem to understand your needs? You’re not alone. In today’s digital world, a mere 5-second delay can lead to a 20% drop in customer satisfaction. But what if there was a way to turn that frustrat…
Original Research
Epsilon
· Original study ↗
Methodology
Blog citing Epsilon research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 80% customers more likely to purchase with personalized experiences. Source: Epsilon (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-purchase-likelihood-epsilon
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<blockquote cite="https://lighthousedata.io/data/personalization-purchase-likelihood-epsilon" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- customers more likely to purchase with personalized experiences for customers<br><small>Source: Epsilon (2025) · <a href="https://lighthousedata.io/data/personalization-purchase-likelihood-epsilon" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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