B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
80%
80% -- share of consumers likely to buy from brands with personalized interactions for consumers (2024)
80% of consumers are likely to buy from brands that indulge in personalized interactions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier B
https://www.axelerant.com/blog/effective-customer-journey-mapping ↗
Source Article
Customer Journey Mapping: Addressing Organizational Complexity
Introduction
Leaders report that silos of customer data that are inaccessible throughout the entire organization (30%) and a fragmented system to provide a unified view of the customer experience across touchpoints (38%), represent their biggest obstacles to implementing a data-driven customer exper…
Original Research
PwC
· Original study ↗
Methodology
Cited from PwC Future of CX report
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 80% share of consumers likely to buy from brands with personalized interactions. Source: PwC (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-purchase-likelihood-80
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<blockquote cite="https://lighthousedata.io/data/personalization-purchase-likelihood-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of consumers likely to buy from brands with personalized interactions for consumers<br><small>Source: PwC (2024) · <a href="https://lighthousedata.io/data/personalization-purchase-likelihood-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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