B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
81%
81% -- customers preferring tailored experiences for customers (2025)
81% of customers prefer tailored experiences.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Coveo
Primary
Tier C
https://insights-me.com/optimizing-contact-centre-operations-for-smbs/ ↗
Source Article
Optimizing Contact Centre Operations for SMBs
Optimizing Contact Centre Operations for SMBs
Small and mid-sized businesses (SMBs) face unique challenges in delivering enterprise-grade customer experience (CX) with limited resources. By prioritizing streamlined technologies and key metrics, SMBs can optimize contact centre operations to compete …
Original Research
Coveo
· Original study ↗
Methodology
Survey finding cited via Coveo's 'The Personalization Imperative'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 81% customers preferring tailored experiences. Source: Coveo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-preference-81
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<blockquote cite="https://lighthousedata.io/data/personalization-preference-81" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- customers preferring tailored experiences for customers<br><small>Source: Coveo (2025) · <a href="https://lighthousedata.io/data/personalization-preference-81" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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