B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
89%
89% -- marketers reporting positive roi from personalization for Marketers (personalization campaigns) (2024)
89% of marketers report a positive ROI by personalising marketing campaigns.
- Unattributed benchmark statistic in source text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
accelera-agency.com
Primary
Tier C
https://www.accelera-agency.com/blog/identifying-key-buyer-personas-and-tailoring-your-approach-to-t… ↗
Source Article
Defining key buyer personas and tailoring your approach to them — Accelera
Defining key buyer personas and tailoring your approach to them
By Eve Kelly, Marketing Executive at Accelera
There are two key aspects to running a successful marketing strategy. You need to understand your audience and personalise the sales approach to them.
When it comes to B2B sales, the target …
Original Research
accelera-agency.com
· Original study ↗
Methodology
Unattributed in source; widely cited personalization ROI benchmark. Blog undated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers (personalization campaigns): 89% marketers reporting positive roi from personalization. Source: accelera-agency.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-positive-roi-marketers
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<blockquote cite="https://lighthousedata.io/data/personalization-positive-roi-marketers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- marketers reporting positive roi from personalization for Marketers (personalization campaigns)<br><small>Source: accelera-agency.com (2024) · <a href="https://lighthousedata.io/data/personalization-positive-roi-marketers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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