B
Evidence Grade B
Graded
under review
Safe to Cite
Current
18%
18% -- percentage using personalization across mobile apps for marketers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://www.experienceunbound.com/blog/personalized-marketing ↗
Source Article
Bridgeline
Engage and Convert More Customers with Personalized Marketing
Engage and Convert More Customers with Personalized Marketing
When it comes to a unified customer experience, personalization is a necessary enhancement. The best way to do this is by knowing your customer and tracking the data that provi…
Original Research
Forbes
· Original study ↗
Methodology
Cited via Forbes article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 18% percentage using personalization across mobile apps. Source: Forbes (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-mobile-apps-adoption
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalization-mobile-apps-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- percentage using personalization across mobile apps for marketers<br><small>Source: Forbes (2026) · <a href="https://lighthousedata.io/data/personalization-mobile-apps-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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