B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
94%
94% -- share of professionals viewing personalization as key to goals for customer experience and marketing professionals (2026)
94% of customer experience and marketing professionals reported personalization as a key element to meeting current goals according to a Forrester study.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://astutesolutions.com/blog/articles/taking-the-plunge-on-personalization-6-steps-for-success ↗
Source Article
Taking the Plunge on Personalization: 6 Steps for Success
Original Research
Forrester
· Original study ↗
Methodology
Forrester study on personalization, as cited by Astute Solutions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customer experience and marketing professionals: 94% share of professionals viewing personalization as key to goals. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-key-to-goals-forrester
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalization-key-to-goals-forrester" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- share of professionals viewing personalization as key to goals for customer experience and marketing professionals<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/personalization-key-to-goals-forrester" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.