B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- consumers more likely to engage with personalized experiences for consumers (2025)
80% of consumers are more likely to engage with a brand if it offers personalized experiences.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Epsilon
Primary
Tier C
https://loyalty3.com/creating-emotional-connections-with-storytelling/ ↗
Source Article
Loyalty Beyond Points: Creating Emotional Connections with Storytelling | Loyalty3
In today’s highly competitive restaurant industry, offering points, discounts, and freebies is no longer enough to guarantee long-term customer loyalty. Consumers are driven not just by value, but by connection, by the feeling that they’re part of something more than just a transaction. This is wher…
Original Research
Epsilon
· Original study ↗
Methodology
Cited as Epsilon research; secondary citation via vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 80% consumers more likely to engage with personalized experiences. Source: Epsilon (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-engagement-epsilon-80
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalization-engagement-epsilon-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- consumers more likely to engage with personalized experiences for consumers<br><small>Source: Epsilon (2025) · <a href="https://lighthousedata.io/data/personalization-engagement-epsilon-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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