B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74%
74% -- marketers reporting engagement increase for marketers using targeted personalization (2025)
74% of marketers report that targeted personalization increases customer engagement.
- Original survey name and sample size are not specified in the text
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ventavid.com
Primary
Tier C
https://www.ventavid.com/blog/the-ultimate-guide-to-harnessing-the-power-of-personalized-video ↗
Source Article
Personalized Video Marketing: What It Is and How to Start
Video has become an increasingly essential tool for businesses looking to captivate their audience and make a lasting impact. But how can you take your video marketing to the next level and truly stand out from the crowd? The answer lies in the power of personalized video.
The Ultimate Guide to Pers…
Original Research
ventavid.com
· Original study ↗
Methodology
Survey referenced but publisher and sample size not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers using targeted personalization: 74% marketers reporting engagement increase. Source: ventavid.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-engagement-74-marketers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalization-engagement-74-marketers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- marketers reporting engagement increase for marketers using targeted personalization<br><small>Source: ventavid.com (2025) · <a href="https://lighthousedata.io/data/personalization-engagement-74-marketers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.