B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- customers more willing to do business with personalized experience for customers (2019)
80% of customers say they are more willing to do business with a company if it gives them a more personalized experience.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2019
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://matricia.ro/news/why-is-content-management-a-condition-for-success-today ↗
Source Article
Why is content management a condition for success today?
Digital Transformation And Customer Experience stats in 2019
-
Over 50% of customers expect a response from customer service in less than an hour, including weekends .
-
33% of customers who entered into a relationship with a company last year did so because the experience was not personalized enoug…
Original Research
Forbes
· Original study ↗
Methodology
Secondary citation via Forbes
Methodology documented
Segmentation
IndustryMedia
RegionEMEA
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
customers: 80% customers more willing to do business with personalized experience. Source: Forbes (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-drives-business-willingness-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalization-drives-business-willingness-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- customers more willing to do business with personalized experience for customers<br><small>Source: Forbes (2019) · <a href="https://lighthousedata.io/data/personalization-drives-business-willingness-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.