B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- customers more likely to buy with personalization for Consumers (2026)
More than 80% of customers are more likely to buy from a company that provides a personalized experience.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Epsilon
Primary
Tier C
https://bizzy.ai/resources/blog-master-the-stages-of-your-sales-funnel-in-5-strategic-steps ↗
Source Article
Bizzy | Master the stages of your sales funnel in 5 strategic steps
Original Research
Epsilon
· Original study ↗
Methodology
Cited from Epsilon research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 80% customers more likely to buy with personalization. Source: Epsilon (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-buy-likelihood-80
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalization-buy-likelihood-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- customers more likely to buy with personalization for Consumers<br><small>Source: Epsilon (2026) · <a href="https://lighthousedata.io/data/personalization-buy-likelihood-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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