B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76%
76% -- consumers saying personalized messages prompted brand consideration for US consumers (2025)
76% of consumers said personalized messages prompted brand consideration.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://lanvera.com/blog/customer-experience-personalized-communications/ ↗
Source Article
Customer Experience Through Personalized Communications - Lanvera
Customers no longer see communication as a courtesy. They expect it as part of the brand experience. In industries like banking, insurance, and utilities, the quality of everyday documents can make or break customer trust.
Why Personalization Matters for Customer Experience
Research shows that perso…
Original Research
McKinsey & Company
· Original study ↗
Methodology
McKinsey study on personalization, cited by Lanvera blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 76% consumers saying personalized messages prompted brand consideration. Source: McKinsey & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-brand-consideration-76pct
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<blockquote cite="https://lighthousedata.io/data/personalization-brand-consideration-76pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- consumers saying personalized messages prompted brand consideration for US consumers<br><small>Source: McKinsey & Company (2025) · <a href="https://lighthousedata.io/data/personalization-brand-consideration-76pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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