B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
94%
94% -- share believing personalization boosts sales for marketers (2025)
94% of marketers believe personalization boosts sales.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://reyesmediagroup.com/whats-next-for-digital-marketing-in-2025-key-trends-to-know/ ↗
Source Article
What’s Next for Digital Marketing in 2025: Key Trends to Know
What’s Next for Digital Marketing in 2025: Key Trends to Know
As we navigate 2025, the digital marketing landscape is evolving at an unprecedented pace. With advancements in technology, shifting consumer behaviors, and increasing emphasis on data privacy, businesses must adapt to stay competitive. T…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot
Methodology documented
Segmentation
Industrymarketing
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Plain Text
marketers: 94% share believing personalization boosts sales. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-boosts-sales-2025
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<blockquote cite="https://lighthousedata.io/data/personalization-boosts-sales-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- share believing personalization boosts sales for marketers<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/personalization-boosts-sales-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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