B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
55%
55% -- brands saying personalization has biggest loyalty impact for UK/US/Ireland brand leaders (2025)
55% of surveyed brand leaders in the UK, US, and Ireland state that personalization has the biggest impact on customer loyalty.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
650
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Propello
Primary
Tier C
https://cxfoundation.com/research/loyalty-drives-growth ↗
Source Article
82% of Brands Say Loyalty Drives Growth, According to Propello Report
June 20, 2025 • 3 min read
Introduction:
As consumer expectations evolve, brands are rethinking what it means to create loyalty in a digitally-driven world. The 2025 Loyalty Uncovered report, published by Propello in collaboration with Qualtrics, delivers fresh insights from 650+ brand leaders acros…
Original Research
Propello
· Original study ↗
Methodology
Survey of 650+ brand leaders across the UK, US, and Ireland; Propello 2025 Loyalty Uncovered report in collaboration with Qualtrics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK/US/Ireland brand leaders: 55% brands saying personalization has biggest loyalty impact. Source: Propello (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-biggest-loyalty-impact-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalization-biggest-loyalty-impact-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- brands saying personalization has biggest loyalty impact for UK/US/Ireland brand leaders<br><small>Source: Propello (2025) · <a href="https://lighthousedata.io/data/personalization-biggest-loyalty-impact-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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