B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
20%
20% -- engagement uplift for personalised messaging (2025)
Personalised messaging can boost engagement by up to 20%.
- Original research study is not cited
- Stated as an upper bound ('by as much as 20%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
pitch121.com
Primary
Tier C
https://pitch121.com/blogs/ma-brand-strategies/ ↗
Source Article
M&A Brand Strategies: Success Through Integration & Marketing
Mergers and acquisitions (M&As) signal growth and success. They can also present a lot of challenges, for a lot of people – and the marketing department is no exception.
A successful M&A brand strategy must combine the treasured values of the legacy brands with the messaging of the new brand. All wh…
Original Research
pitch121.com
· Original study ↗
Methodology
Cited as 'research shows'; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
personalised messaging: 20% engagement uplift. Source: pitch121.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalised-messaging-engagement-20
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalised-messaging-engagement-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- engagement uplift for personalised messaging<br><small>Source: pitch121.com (2025) · <a href="https://lighthousedata.io/data/personalised-messaging-engagement-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.