B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- consumers more likely to purchase from personalised brands for online shoppers (2025)
Over 70% of online shoppers report they are more likely to purchase from brands offering personalised experiences.
- Secondary citation referencing unspecified recent studies
- Source states 'over 70%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
b2bjournals.com
Primary
Tier C
https://b2bjournals.com/ai-powered-personalisation-redefining-e-commerce-success-in-the-digital-age/ ↗
Source Article
AI-Powered Personalisation: Redefining E
Original Research
b2bjournals.com
· Original study ↗
Methodology
Cited as 'recent studies' with no named source; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 70% consumers more likely to purchase from personalised brands. Source: b2bjournals.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalised-experience-purchase-likelihood-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalised-experience-purchase-likelihood-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumers more likely to purchase from personalised brands for online shoppers<br><small>Source: b2bjournals.com (2025) · <a href="https://lighthousedata.io/data/personalised-experience-purchase-likelihood-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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