B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- customers preferring personalised experiences for Customers (2025)
91% of customers prefer brands offering personalised experiences over generic ones.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
miramar-group.co.uk
Primary
Tier C
https://www.miramar-group.co.uk/news-and-insights/the-value-of-a-modern-website-in-the-age-of-aeo-it… ↗
Source Article
The Value of a Modern Website in the Age of AEO: It’s Time to Invest
The Value of a Modern Website in the Age of AEO: It’s Time to Invest
In today’s hyper-connected, fast-evolving digital landscape, a company’s website is no longer just a virtual storefront—it’s the linchpin of brand identity, customer engagement, and revenue generation. With the rise of Answer Engin…
Original Research
miramar-group.co.uk
· Original study ↗
Methodology
Cited by agency blog; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Customers: 91% customers preferring personalised experiences. Source: miramar-group.co.uk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalised-experience-preference-91
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<blockquote cite="https://lighthousedata.io/data/personalised-experience-preference-91" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- customers preferring personalised experiences for Customers<br><small>Source: miramar-group.co.uk (2025) · <a href="https://lighthousedata.io/data/personalised-experience-preference-91" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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