B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35.17%
35.17% -- email subject line personalisation usage rate for Beauty and skincare brands (Q3 2025)
In Q3 2025, 35.17% of emails from beauty and skincare brands used personalisation in their subject lines.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35.17%
Unit
Percentage
Data Vintage
Q3 2025
Entity
Sample Size
35,091
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TargetBay
Primary
Tier B
https://www.303.london/blog/premium-skincare-email-marketing-benchmarks-what-good-actually-looks-lik… ↗
Source Article
Premium Skincare Email Marketing Benchmarks: What Good Actually Looks Like in 2026
Premium Skincare Email Marketing Benchmarks: What Good Actually Looks Like in 2026
Premium skincare brands often benchmark their email marketing against industry averages that hide significant performance potential. While a 30% open rate may seem acceptable, the real opportunity lies in improving cl…
Original Research
TargetBay
· Original study ↗
Methodology
Analysis of 35,091 emails from 832 beauty and skincare brands
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Beauty and skincare brands: 35.17% email subject line personalisation usage rate. Source: TargetBay (Q3 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalisation-subject-lines-q3-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalisation-subject-lines-q3-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35.17%</strong> -- email subject line personalisation usage rate for Beauty and skincare brands<br><small>Source: TargetBay (Q3 2025) · <a href="https://lighthousedata.io/data/personalisation-subject-lines-q3-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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