B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- revenue lift from personalisation for companies using personalised digital ads (2023)
Companies can generate up to 40% more revenue through personalisation according to McKinsey research.
- Upper bound ('up to 40%')
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.aroscop.com/2023/12/ ↗
Source Article
December 2023 - Digital Advertising Services | Ad Serving Platform in India | Programmatic Advertising
Original Research
McKinsey
· Original study ↗
Methodology
Cited from McKinsey research on personalisation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using personalised digital ads: 40% revenue lift from personalisation. Source: McKinsey (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalisation-revenue-lift-40
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<blockquote cite="https://lighthousedata.io/data/personalisation-revenue-lift-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- revenue lift from personalisation for companies using personalised digital ads<br><small>Source: McKinsey (2023) · <a href="https://lighthousedata.io/data/personalisation-revenue-lift-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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