B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- revenue increase from personalisation for email marketing (2026)
Personalisation in email marketing offers an estimated revenue increase of 10% to 15%.
- Estimated range from 10% to 15%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
alfinsight.com
Primary
Tier C
https://www.alfinsight.com/blog/biggest-mistakes-make-outreach ↗
Source Article
The Biggest Mistakes You Can Make in Outreach
Original Research
alfinsight.com
· Original study ↗
Methodology
Range 10-15%; midpoint used
Methodology documented
Segmentation
Industryemail_marketing
RoleAll marketers
Channelemail
Cite this stat
Plain Text
email marketing: 10% revenue increase from personalisation. Source: alfinsight.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalisation-revenue-increase
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<blockquote cite="https://lighthousedata.io/data/personalisation-revenue-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- revenue increase from personalisation for email marketing<br><small>Source: alfinsight.com (2026) · <a href="https://lighthousedata.io/data/personalisation-revenue-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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