B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- response rate lift from personalisation for Direct mail (2025)
Personalisation can boost direct mail response rates by 20%, according to a study by Epsilon.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Epsilon
Primary
Tier B
https://www.mailingexpert.co.uk/direct-marketing/direct-marketing-vs-email-marketing-which-strategy-… ↗
Source Article
Direct Marketing vs. Email Marketing: Which Strategy is Best for Small Businesses? | Mailing Expert
Direct Marketing vs. Email Marketing: Which Strategy is Best for Small Businesses?
Over the years, direct mail and email marketing have proven to be tried and trusted methods of engaging customers, driving sales, and building brand loyalty, yet each marketing channel offers unique benefits and prese…
Original Research
Epsilon
· Original study ↗
Methodology
Attributed to Epsilon study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Direct mail: 20% response rate lift from personalisation. Source: Epsilon (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalisation-response-boost-20
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<blockquote cite="https://lighthousedata.io/data/personalisation-response-boost-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- response rate lift from personalisation for Direct mail<br><small>Source: Epsilon (2025) · <a href="https://lighthousedata.io/data/personalisation-response-boost-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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