B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
80%
80% -- consumer influence for AI-driven Personalisation Images (2024)
Epsilon's research found that AI-driven Personalisation Images influenced 80% of consumers to purchase.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
81
Source
Epsilon
Primary
Tier A
https://marketech-apac.com/whats-next-2024-how-artificial-intelligence-powers-cost-effective-mobile-… ↗
Source Article
What’s NEXT 2024: How artificial intelligence powers cost-effective mobile advertising - MARKETECH APAC
In today’s dynamic economic climate, brands constantly navigate budget constraints within their digital marketing efforts. The digital advertising landscape is evolving rapidly, driven by trends such as AI optimisation, increased personalisation, and growing mobile usage. In this context, cost-effic…
Original Research
Epsilon
· Original study ↗
Methodology
Research from Epsilon
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
AI-driven Personalisation Images: 80% consumer influence. Source: Epsilon (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalisation-influence-2024
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<blockquote cite="https://lighthousedata.io/data/personalisation-influence-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- consumer influence for AI-driven Personalisation Images<br><small>Source: Epsilon (2024) · <a href="https://lighthousedata.io/data/personalisation-influence-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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