B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
93%
93% -- marketers saying personalisation improves leads or purchases for marketers (2026)
93% of marketers say that personalisation gets audiences to act and improves leads or purchases.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://www.smartcore-digital.com/en/resources/Blog-page/leveraging-data-analytics-for-personalisati… ↗
Source Article
Data Analytics for B2B Food & Nutrition Personalisation at Scale | Smartcore
Personalisation isn't new. Surely, we’ve tried it in a campaign or two. But the way B2B food and nutrition buyers expect personalisation today, is. They want relevance in messaging and an overall experience that reflects their industry, the challenges, and where they are in their buying journey. And…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot 2026 State of Marketing Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 93% marketers saying personalisation improves leads or purchases. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalisation-drives-action-hubspot-2026
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<blockquote cite="https://lighthousedata.io/data/personalisation-drives-action-hubspot-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- marketers saying personalisation improves leads or purchases for marketers<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/personalisation-drives-action-hubspot-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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