B
Evidence Grade B
Graded
under review
Safe to Cite
Current
60%
60% -- share checking personal email on holiday for Consumers aged 60-70 (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
http://www.extravision.com/resources/whitepapers/strategy-summer ↗
Source Article
A Strategy for Summer
Original Research
eMarketer
· Original study ↗
Methodology
Cited from the same eMarketer survey; older demographic (60-70) checking personal email accounts while on holiday.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers aged 60-70: 60% share checking personal email on holiday. Source: eMarketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personal-email-holiday-checking-60-70
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personal-email-holiday-checking-60-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share checking personal email on holiday for Consumers aged 60-70<br><small>Source: eMarketer (2026) · <a href="https://lighthousedata.io/data/personal-email-holiday-checking-60-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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