B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- personal connection to influencer for social media users (2023)
41% of U.S. social media users personally know someone who makes money as a social media influencer.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,217
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
IZEA
Primary
Tier A
https://www.netinfluencer.com/izea-2024-influencer-aspirations-report/ ↗
Source Article
[REPORT] Video Killed The Photo Star: The Content Type Over 50% Of Influencers Are Embracing
IZEA has released its annual study to provide insights for marketing partners, educate decision-makers on social media trends, and highlight the expanding creator ecosystem’s impact on influencer marketing campaigns of all sizes. The “U.S. Influencer Aspirations 2024” study, based on a survey of 1,2…
Original Research
IZEA
· Original study ↗
Methodology
Survey of U.S. social media users
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
social media users: 41% personal connection to influencer. Source: IZEA (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personal-connection-to-influencer-2023
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<blockquote cite="https://lighthousedata.io/data/personal-connection-to-influencer-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- personal connection to influencer for social media users<br><small>Source: IZEA (2023) · <a href="https://lighthousedata.io/data/personal-connection-to-influencer-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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