B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- targeting accuracy uplift for B2B audience personas (2026)
Audience personas improve targeting accuracy by up to 30% in B2B contexts.
- The 30% figure represents an upper bound ('up to 30%').
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Atrium Digital
Primary
Tier C
https://anypost.ai/blog/how-to-generate-b2b-sales-leads-with-persona-engineering ↗
Source Article
How to Generate B2B Sales Leads with Persona Engineering
Original Research
Atrium Digital
· Original study ↗
Methodology
Cited from Atrium Digital research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B audience personas: 30% targeting accuracy uplift. Source: Atrium Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/persona-targeting-accuracy-30pct-b2b
HTML Embed
<blockquote cite="https://lighthousedata.io/data/persona-targeting-accuracy-30pct-b2b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- targeting accuracy uplift for B2B audience personas<br><small>Source: Atrium Digital (2026) · <a href="https://lighthousedata.io/data/persona-targeting-accuracy-30pct-b2b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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