B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- person match rate for visitor identification tools (2025)
Person-level match rates for the best visitor identification tools typically range from 15% to 35%.
- Applies to person-level identification for top-tier visitor identification tools
- Presented as a benchmark range of 15-35%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Leadpipe
Primary
Tier B
https://www.leadpipe.com/blog/glossary-match-rate/ ↗
Source Article
What Is Match Rate in Visitor Identification?
Definition
Match rate is the percentage of website visitors that a visitor identification tool can successfully resolve to a known identity. If 10,000 people visit your site in a month and the tool identifies 3,000 of them, your match rate is 30%. It is the single most important performance metric f…
Original Research
Leadpipe
· Original study ↗
Methodology
Vendor-stated benchmark; range 15-35%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
visitor identification tools: 15% person match rate. Source: Leadpipe (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/person-match-rate-range-visitor-identification
HTML Embed
<blockquote cite="https://lighthousedata.io/data/person-match-rate-range-visitor-identification" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- person match rate for visitor identification tools<br><small>Source: Leadpipe (2025) · <a href="https://lighthousedata.io/data/person-match-rate-range-visitor-identification" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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