B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- average conversion lift for Persado customers (refreshed marketing assets) (2026)
Teams using Persado MarketScan see an average conversion lift of 20% to 40% on refreshed marketing assets.
- Reported as a range (20–40%)
- Vendor-reported marketing claim
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Persado
Primary
Tier B
https://www.persado.com/articles/score-your-whole-book-in-days ↗
Source Article
Score Your Entire In-Market Book in Days — Not a Six-Month Audit
You can audit your marketing book, or you can ship campaigns. For most financial-services teams, you can't do both at once.
Here's how the audit usually goes. Six months. A ~5% sample of the in-market book. A few analysts pulling assets by hand. And at the end, a PowerPoint in a SharePoint folder th…
Original Research
Persado
· Original study ↗
Methodology
Source reports a 20–40% range; midpoint of 30% extracted. Vendor-reported customer outcome for refreshed assets; methodology not disclosed.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Persado customers (refreshed marketing assets): 20% average conversion lift. Source: Persado (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/persado-refresh-conversion-lift
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<blockquote cite="https://lighthousedata.io/data/persado-refresh-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- average conversion lift for Persado customers (refreshed marketing assets)<br><small>Source: Persado (2026) · <a href="https://lighthousedata.io/data/persado-refresh-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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