B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
96%
96% -- content performance win rate for Persado (2026)
Persado achieved a 96% win rate against human-written and generic-LLM content across more than 120,000 campaigns.
- Vendor-reported metric
- Measured against human-written and generic-LLM content
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
96%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
120,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Persado
Primary
Tier B
https://www.persado.com/articles/content-supply-chain-strategy ↗
Source Article
The Content Supply Chain Strategy Built for Regulated Marketing
The draft was never the hard part. Generic AI tools have made the easy 10% of marketing production — getting a first draft on the page — effectively free. The hard 90% is everything that turns a draft into a published, revenue-driving asset: getting it through compliance review, getting it on-brand,…
Also cited by
2026-09-19
Original Research
Persado
· Original study ↗
Methodology
Vendor-reported win rate of Persado-generated content against human-written and generic-LLM content, measured across 120K+ campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Persado: 96% content performance win rate. Source: Persado (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/persado-content-win-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/persado-content-win-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>96%</strong> -- content performance win rate for Persado<br><small>Source: Persado (2026) · <a href="https://lighthousedata.io/data/persado-content-win-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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