B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
96%
96% -- content win rate for Persado-generated content vs. human-written and generic-LLM content (2025)
Persado-generated content achieves a 96% win rate compared to human-written and generic-LLM content across more than 120,000 campaigns.
- Self-reported vendor performance claim
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
96%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
120,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Persado
Primary
Tier A
https://www.persado.com/articles/one-to-one-campaigns ↗
Source Article
One-to-One Campaigns for Regulated Brands: 1:1 at Scale Without the Compliance Trade-Off
A one-to-one campaign delivers a message tailored to the individual recipient — the right offer, tone, and call to action for that person and moment — instead of one message sent to everyone. For a regulated brand, the hard part was never deciding that 1:1 is better. It's that hitting "one to one" m…
Original Research
Persado
· Original study ↗
Methodology
Self-reported Persado platform claim, measured across 120K+ campaigns; article undated, vintage approximated to publication year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Persado-generated content vs. human-written and generic-LLM content: 96% content win rate. Source: Persado (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/persado-96-percent-content-win-rate
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<blockquote cite="https://lighthousedata.io/data/persado-96-percent-content-win-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>96%</strong> -- content win rate for Persado-generated content vs. human-written and generic-LLM content<br><small>Source: Persado (2025) · <a href="https://lighthousedata.io/data/persado-96-percent-content-win-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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