B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- share of ai search visits for Perplexity (2026)
Perplexity holds a 15% share of AI-driven search visits.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SE Ranking
Primary
Tier B
https://digitalstrategyforce.com/journal/understanding-ai-search-intent-how-machines-interpret-quest… ↗
Source Article
Understanding AI Search Intent: How Machines Interpret Questions | Digital Strategy Force
Understanding AI Search Intent: How Machines Interpret Questions
Traditional search intent was sorted into four neat buckets: informational, navigational, transactional, commercial. AI search engines have replaced that taxonomy with intent decomposition — breaking complex questions into sub-intents …
Original Research
SE Ranking
· Original study ↗
Methodology
SE Ranking's AI search traffic research, as cited in this article; Perplexity's share of AI-driven search visits.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Perplexity: 15% share of ai search visits. Source: SE Ranking (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/perplexity-share-ai-search-visits
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<blockquote cite="https://lighthousedata.io/data/perplexity-share-ai-search-visits" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- share of ai search visits for Perplexity<br><small>Source: SE Ranking (2026) · <a href="https://lighthousedata.io/data/perplexity-share-ai-search-visits" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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