B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37%
37% -- citation failure rate for Perplexity (2025-03)
Perplexity had a 37% citation failure rate across 200 test queries in the Tow Center study.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025-03
Entity
Sample Size
200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tow Center for Digital Journalism, Columbia University
Primary
Tier A
https://searchsignal.online/research/ai-search-referrals-citations-2026 ↗
Source Article
2026 AI Search Referrals & Citations Benchmark | SearchSignal
2026 Benchmark Report: AI Search Referrals and Citations for SEO Agencies
AI platforms now send measurable visits to websites — and they also influence discovery without a click. This report aggregates published research from Conductor, Adobe Analytics, Cloudflare, SE Ranking, Ahrefs, BrightEdge, an…
Original Research
Tow Center for Digital Journalism, Columbia University
· Original study ↗
Methodology
Tow Center study, 200 test queries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Perplexity: 37% citation failure rate. Source: Tow Center for Digital Journalism, Columbia University (2025-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/perplexity-citation-failure-37
HTML Embed
<blockquote cite="https://lighthousedata.io/data/perplexity-citation-failure-37" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- citation failure rate for Perplexity<br><small>Source: Tow Center for Digital Journalism, Columbia University (2025-03) · <a href="https://lighthousedata.io/data/perplexity-citation-failure-37" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.