B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- share of total return generated in first week for performance media channels (social media and online search) (2026)
Over 50% of total return from performance media channels (such as social media and online search) is generated in the first week.
- Reported as 'over 50%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
624
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WPP Media
Primary
Tier A
https://www.thinkbox.tv/news-and-opinion/newsroom/brands-leaving-gbp32-billion-of-profit-growth-behi… ↗
Source Article
Brands leaving £32 billion of profit growth behind
- New study uncovers 11% of potential profit growth waiting to be unlocked through advertising.
- Over-reliance on “performance” media like social and search partly to blame.
Brands could double their current investment in advertising and still generate a profitable return. On average, brands are le…
Original Research
WPP Media
· Original study ↗
Methodology
Econometric analysis; value reported as 'over 50%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
performance media channels (social media and online search): 50% share of total return generated in first week. Source: WPP Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/performance-media-50pct-return-first-week
HTML Embed
<blockquote cite="https://lighthousedata.io/data/performance-media-50pct-return-first-week" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of total return generated in first week for performance media channels (social media and online search)<br><small>Source: WPP Media (2026) · <a href="https://lighthousedata.io/data/performance-media-50pct-return-first-week" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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